Dieste will be the new advertising agency for the LALA brands, and will handle the brand strategy, its digital initiatives, tasks related with creativity and media planning for the US and Hispanic markets.In the opinion of Desiree Johnson, Marketing director for LALA, the decision was made after an extensive evaluation of agencies. “Dieste’s commercial vision, its strategic thought and revolutionary creativity were obvious throughout the entire process”. LALA, the leading dairy industry in Latin America, has an important and increasing presence in the US, through their local brand, Borden, creating a brand advantage through innovation and investment in marketing.”We feel immensely proud of working for a company that can offer consumers healthy solutions”, said Tony Dieste, president and founder of Dieste. “Health and nutrition are a very personal cause for many of us, which is why we feel much more passionate about working with such an excellent organization. We think that a solid strategic positioning and a brilliant and revolutionary platform will encourage more people to enjoy LALA’s leading dairy products”.
