Dieste: Lo que más me enorgullece es la gente maravillosa con la que hemos trabajado
Tony Dieste, Founder & Chairman at Dieste said that they have been working to build the agency for the now and the future. “We’ve really focus on three things: working on people, on process, and on product. And we believe that those three things combined will help take the agency the next level” he said in an interview performed by Erin Clark, Strategic Planning Director & Editor at Provoke Weekly, regarding the great changes in the marketing and advertising industry in 2016. Dieste’s Founder said that what clients want in today’s environment are mainly three things. “One is great work that’s informed by data, and they want that regardless where they get that from. They want an agency that can simplify things, that are easy to work with and easy to navigate within their system. And I think that what they are looking for is individuals and people that they like working with.” Greg Knipp, Dieste’s CEO, explained in the same interview that the agency’s core purpose in the marketplace today is similar to what they’ve been doing in the last 20 years. “We take big and global platforms and we make them relevant to a niche of the market, historically that has been Hispanic, but more and more we’ve been asked to do that same thing for behavioral and attitudinal segments.” However, Knipp explained that they have taken a little bit of a different approach. “What we’ve done is always being informed by research, we really believe in market segmentation, leading the targeting, leading to a positioning. And now with more data disposable we are able to do that with a much greater degree of certainty and find those insights that help to lead to motivating a change on behavior.”
Alejandro Martínez de Dieste: Los datos deben ayudar a adaptar la estrategia de marketing
Gaby Sosa de Dieste: Comprender a las consumidoras latinas es crítico
