La campaña para Sienna estará apoyada en los próximos meses por contenido social en EE UU
For the first time, Toyota unveiled a new vehicle on internet, when presenting recently their Sienna 2015 model through the eyes of three idea men parents, social media savvy. In a series of individual videos, these parents bring to life everyday and sometimes unexpected adventures in and out of the Sienna.These parents have entertained the internet with modern images of children games and the world around them. To show how the spirit of the 2015 Sienna inspires real families in their daily lives, Toyota recruited parents from Action Movie Kid, Eh Bee Family and Convos with My 2-Year-Old to spend some time in the new Swagger Wagon Sienna and to create their own unexpected adventures.”Parents today are using their stage in life and those moments with family deserve to be told because they make us laugh and feel connected,” Jack Hollis, VP of Marketing for the Toyota division of Toyota Motor Sales USA, said. “Sienna 2015 captures that same fun spirit, daily experiences with the family and fits in the modern familys dynamic.In addition to the number of revealing productions, the campaign for Sienna will be supported in the coming months by social content, while presenting the redesigned model in the streets of the USA.To watch the Sienna spots, visit Toyota channel in {Youtube; https://www.youtube.com/playlist?list=PLsOvRYzJPCwV0hCNXbTUbZeLNhw3mkjuH}.
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