Toyota Will Showcase the All-New 2024 Tacoma through Advertising, Live Content and Fan Experiences
Toyota Motor North America (TMNA) today unveiled a series of announcements and experiences as part of its first Super Bowl activation as the Official Automotive Partner of the NFL.
The brand will feature a 30-second commercial within the Super Bowl LVIII game broadcast on CBS. This marks Toyota’s return after not airing an ad in the 2023 game broadcast – the first occasion this had happened since 2017. A separate spot, entitled “Undisclosed,” produced by Conill, Toyota’s Hispanic agency of record, will run in the 4Q of the Univision broadcast.
“We see our comprehensive Super Bowl activation as a way to amplify our NFL partnership. Fans can get closer to the sport they love and we can create experiences and content to help us unveil the exciting new Toyota Tacoma as it begins rolling into dealerships this month.” said Michael Tripp, group vice president, Toyota division marketing. “Our relationship with both Eli and Brock began at the regional marketing level and now we’re proud to have them both along for the ride as national partners.”
