Logo UM
UM, the global media agency network of IPG Mediabrands, announced that it has been named media Agency of Record for Storck USA, the confectionery that manufactures favorites like Werther’s Original, Riesen and Mamba. UM will take on all strategy, planning, buying and analytics duties, as well as employ its Shopper commerce practice to support the company and its robust portfolio of brands. “We are thrilled to welcome the beloved Storck brand to the UM family,” said Lynn Lewis, US CEO, UM. “We look forward to leveraging our Futureproof approach to accelerate business momentum for Storck and its wonderful portfolio of sweet treats through strategic marketplace strategy and multichannel, data-driven media solutions.” “The UM team truly understands today’s marketplace, and how to connect with consumers now, and into the future,” said Kelly Cook, Vice President of Marketing, Storck USA. “Their category insights, commerce capabilities and deep data expertise will propel our business in the critical fourth-quarter Fall-through-holidays season and beyond.” This latest announcement follows several high-profile brands recently appointing UM media Agency of Record, including Enterprise Holdings, Behr Paint and NYC & Company.
Informe de Initiative Argentina: ¿Cómo conquistar a la Generación Z?
