Deidre Smalls
UM, the global marketing and media agency network of IPG Mediabrands, today announced the appointment of Deidre Smalls-Landau to the role of U.S. Chief Marketing Officer, effective immediately. Smalls-Landau will oversee UM’s strategic branding, platforms and initiatives, carrying over her previous responsibilities as global head of culture, to ensure a broader impact for the diversity-based cultural framework she spearheaded at the agency. Smalls-Landau will report to UM U.S. CEO, Lynn Lewis.”As a key member of the UM team, Deidre has worked relentlessly to strengthen the agency’s product and culture by positioning diversity as a true competitive advantage that can help drive business results,” said Lewis. “In her expanded role as CMO, she will continue to champion under-represented segments, ensuring cultural data and insights are at the core of our business and branding, driving better outcomes for our brand and for our clients.”Smalls-Landau is a 2018 Adweek Media All-Star and recipient of the She Runs It Working Mother of the Year award. She served as a judge on the 2018 Cannes Glass Lion Jury, as well as the 2018 Global Festival of Media juror. Additionally, Smalls-Landau is the IPG representative for the Time’s Up/Advertising Steering Committee and a member of the 4A’s Media Leadership Council where she advises the industry’s leading trade organization on policy, programming and best practices.
Estudio UM: Se está produciendo una cultura de remix en EE UU
