La premiación se llevó a cabo en el Adrienne Arsht Center, en conjunto con la Conferencia Anual de AHAA 2014
The USH Idea Awards of the US Latino Creative Circle (Círculo Creativo) on its third edition, awarded the creativity of Hispanic market once more, and awarded Dieste with the Best idea of the year, for the digital campaign Muttbombing, developed for the Dallas Pets Alive foundation.Conill was in second place for their Headlines for the sky campaign for Toyota Tundra. The third position was for ALMA with their First customer spot for McDonald´s. In fourth place was Conill, with the Robocop spot for the Argentinian Consulate in L.A. Additionally, LatinWorks was in fifth position for the Drogas campaign, for Cine Las Americas.The creative duo Dieste responsible for the Muttbombing campaign, Eric Rodriguez and Raul Mendez, talked to PRODU after being awarded. We did not expect the impact of this campaign, we are happy such a simple and noble idea got to this level for an important cause, Rodriguez declared. While Mendez added: We are surprised with the publics response and with the award, he said.The award ceremony was held in the Adrienne Arsht Center, along with the AHAA 2014 Annual Conference.
Dieste presenta la campaña viral y digital #muttbombing para Dallas Pets Alive
