Llopis: Las comunidades digitales pasan de la exploración, al crecimiento, la lealtad y por último, la pasión
What comes after social networks? The answer to this question, according to Vicent Llopis, VP Creative Services at Lopez Negrete Communications, is that maybe old time live chats will become trendy. But for now, he said to PRODU, social networks will continue to prevail as communication tools to serve brands. “Theyll keep evolving, more visual integrated, especially real time video, in line with ultra-intelligent technology, taking shape according to the data that builds up over us” he assured. For Llopis, not only established brands with great digital communities will have the chance to succeed with their social networks strategies. There are “cardinal rules” for all of them. “It’s essential to publish content where the market is active”. Lopez Negrete did an independent analysis of the digital community behavior surrounding the Telemundo award Premios Tu Mundo, proving that networks efforts must integrate with traditional marketing actions from the beginning of the campaign. The agency did the monitoring using its own measuring tools- and it resulted in a computer graphic. Llopis said that they rely on a social media intelligence center where the work of different agencys units integrates, and includes research, creativity, social networks and brand leadership, which grants that a project concurs with the brand identity. “This center is one of the first in the country in a Hispanic agency” he asserted.
Ciro Sarmiento de Dieste: En redes sociales las marcas deben crear cultura
La influencia de los amigos puede aumentar las compras en línea hasta 60%
Las redes sociales impactan la cultura y amplían las posibilidades creativas
