Marcos Cline de Altered.LA
Marcos Cline, Executive Producer and Founder of Altered.LA, said the priority in productions nowadays continues to be health safety. In a recent interview for the monthly edition of FastFWD: The New Reality of Advertising Production, he listed the points to consider in terms of indirect expenses.. “We must create situations that avoid contagion by the coronavirus. Even if direct expenses are covered, productions have indirect expenses that must be taken into account. We can’t shoot the same number of takes as we did in the past because we cannot have the same number of employees, such as lighting and art department personnel, working at the same time as the camera team. Each team must now work separately, and that adds time to each production day,” Cline said. Despite the adjustments in filming, he said his team will always be dedicated to protecting production quality and values. “The strongest impact will be at the creative level – finding situations that can no longer have 50 extras in one and the same place at the same time. We will use new technologies in order to minimize the number of people on the set.” The industry is learning to handle Covid-19 before any cast or crew goes on the set. “We all have the same goal – to continue being professional, offering the service that defines us, doing it just as we did in the past, but in a safe, healthy environment.”
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