MERCADEO Versión en español
Youths influenced most by online ads
Patricia Molina| 8 de octubre de 2013
La mitad de los usuarios online tienen edades comprendidas entre 18 y 49 años
Nielsen, the global information and measurement company, found through a new audience survey of more than 5,000 advertising campaigns that young people are more likely to be influenced by online advertising than an older target is.Half of online users are between ages 18 and 49, for which the research found that 79 percent of digital campaigns are aimed at this target audience. At the same time, advertising aimed exclusively at viewers between 21 and 34 have an effectiveness index of 62 percent, so that users in that age-range make up only 22 percent of the Internet population.Further, Nielsen revealed that unlike males, women feel more involved in the Internet, so they are seen as more likely to be influenced.Nielsen is a company that offers data from different sources to its clients, so they can measure behavior patterns in the market, analyze consumer trends, diagnose and solve marketing and sales problems, and identify and make use of opportunities afforded by growth. It was founded in the United States in 1923 with a unique methodology for measuring details that provide clients with trustworthy data and an indication of how brands are doing in the marketplace, especially in comparison with the competition.
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