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Monday, December 16, 2024

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Conill and Fredrik Bond unite Hispanic creativity in a festive journey with Toyota

Veronica Elizondo de Conill

This holiday season, Toyota celebrates family togetherness with its heartwarming new campaign, developed by Conill, its Hispanic creative agency. Through the eyes of a mischievous boy on a journey with his dad, “Naughty List” captures the playful nature of kids determined to stay off Santa’s naughty list. “Beneath the playful tale of a boy making amends to stay on Santa’s ‘nice’ list, the spot is truly about the bonds and values that define family,” stated Veronica Elizondo, chief creative officer, Conill.
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U.S. HISPANIC

• alma Promotes Jorge Murillo to Co-Chief Creative Officer

• Hispanic Ad Pioneer Alex López Negrete To Be Inducted into the American Advertising Federation Advertising Hall of Fame Class of 2025

• From Attention Metrics to Privacy-First Strategies, DailyMotion Advertising Envisions the Evolution of Ad Tech

• Sam Francois of Amerant Bank: Amerant’s organizational culture is guided by values such as integrity, inclusivity, and community engagement

• The Underline and Inter&Co Partner to Transform Miami into a Greener, More Connected Community

• PRODU Multicultural in recess for the Holidays

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U.S. HISPANIC
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alma, the ungeneral agency, announces the appointment of Jorge Murillo as co-chief creative officer.
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Alex López Negrete, Hispanic marketing and advertising executive and co-founder, president and chief executive officer of one of the nation’s premier Hispanic-owned and -operated full-service agencies, Lopez Negrete Communications, will be inducted into the American Advertising Federation Advertising Hall of Fame Class of 2025. The Advertising Hall of Fame recognizes the most accomplished and influential figures in advertising and is considered the industry’s highest, most revered honor.
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Lara Krumholz, directora general de Latinoamérica

The digital advertising landscape is undergoing a rapid transformation, and as we approach 2025, brands are poised for a significant shift. Lara Krumholz, General Manager and SVP of LATAM at DailyMotion, offers insights into the five key trends that will shape the future of advertising:
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Sam Francois, SVP, Head of Marketing at Amerant Bank, explains that they are a human bank that combines innovation with tradition, offering personalized financial solutions and an inclusive work environment, all based on values such as integrity, respect and commitment to the community.
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The Underline, a transformative 10-mile linear park and urban multi-modal, green corridor connecting Miami’s neighborhoods, announces a strategic partnership with Inter&Co, a financial super app with over 35 million users across the Americas. Together, they will bring a range of community-driven initiatives to this first-class trail.
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PRODU Publicidad

Due to the Christmas and New Year’s break, PRODU Multicultural will not be distributed starting Monday, December 23th, and will return to its regular deliveries on Monday, January 13th, 2024.

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