As part of the promotion of the animated film Capitán Avispa, created by Juan Luis Guerra and produced by Guerratoons, Burger King Puerto Rico and its agency De La Cruz Ogilvy designed a campaign including 10, 15 and 30 seconds spots, pieces for OOH, radio, press, and social networks. “The Caribbean Cinema team, who have been our business partners for many years, came in March last year and told us about the opportunity of the animated film with Juan Luis Guerra and the possibility of sponsoring it in Puerto Rico,” said Daniel Pérez del Valle, VP of Marketing at Burger King Puerto Rico.
