Hugo Sánchez and Luis Baraldi during the announcement

Baral, Inc. negotiates contract of soccer star Hugo Sánchez as ambassador for the Americas of the BBVA League and as analyst of beIN SPORT

26 de noviembre de 2013


Baral Inc., company headed by Luis Baraldi, announced that legendary Real Madrid and Mexico National Team forward Hugo Sánchez was appointed ambassador for the Americas of the BBVA League, and also joined beIN SPORT as soccer analyst. “Being chosen by the BBVA League as its ambassador for the Americas fills me with pride and I’m happy to promote the best league in the world,” said Sánchez. Regarding his new analyst job at sports channel beIN SPORT, he said: “I’m grateful to beIN SPORT for allowing me to share my knowledge and opinions about the sport I love, particularly in the context of the BBVA League.” “We’re excited to work alongside a legend such as Hugo Sánchez, now ambassador of the BBVA League for the Americas, and to be able to incorporate him as expert commentator of beIN SPORT," said Baraldi, CEO of Baral, Inc. Baral, Inc. negotiated the contract of Sánchez both for the BBVA League as well as for beIN SPORT. The company has also been part of other high-profile negotiations, including several first-class teams and international sporting events, ATP, LPGA, and recently, the Pachuca Soccer Hall of Fame.

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