Cynthia Plohn, Buenos Aires|09 de mayo de 2017
Keshet Mexico recently incorporated César Martínez as Business Development manager. Previously, he was the Coordinator of Rights and Planning in the direction of Formats and New Contents Development at Televisa.
Martínez will be responsible for the development of new businesses with different clients in Mexico and Latin America, for structuring new proposals for format sales, as well as for hiring VIP artists if necessary. He will also be in charge of agreements with offices related with management of musical rights and sponsorships, among other things.
“I am extremely thrilled to be able to contribute my experience in the territory and my main expectation is to help position Keshet Mexico as a production and content landmark in Mexico and Latin America. I think my knowledge of the market and understanding both of the Latin social reality and society´s need for entertainment can help develop business strategies" highlighted Martínez.
Regarding the Mexican market, his opinion is that it is in a stage of transition and adaptation, and channels and producers are opening up to alliances, co-productions and co-developments.