Discovery: The challenge of the industry is to generate high-impact content

For Discovery it is extremely important to develop actions such as the cycle of interviews Mujeres en Plenitud (aired on the signals Discovery Home & Health and Investigation Discovery) since they feel that the generation of high-quality contents in which brands can co-exist organically is truly valuable for the audience and for clients.

Nicolás Mc Cormack, Ad Sales VP for the South Cone at Discovery Networks Latin America/US Hispanic, announced that this year they are going to develop new branded content productions for the fields of automotive, gastronomy, home, and extreme nature, among others.

According to the executive, social networks complement and amplify these branded content actions, since they allow boosting the scope reached ad hoc for the different platforms.

“The presence of Discovery in the digital universe, as well as our robust signal portfolio, represent a key differential to achieve coverage results and reach audiences our clients wish to reach,” he pointed out.

He feels that the challenge of the entire entertainment industry has to do with generating high-value content to catch the audience´s attention for a longer period of time. That is why at Discovery they are working for contents to be relevant and available in all the formats consumers require.

“Our commercial department has been working for several years together with different areas of the company to create products that adapt to these new demands,” he ended.