Fusion announces Ad Sales team

Beau Ferrari, acting president for Fusion, announced the members of the new Ad Sales team for the network. “The new Fusion sales team are Mark Olsen, Noreen Iqbal, Jay Williams and Jose Castaneda who have outstanding relationships in the advertising industry and valuable experience in both television and digital sales. They’ll continue to report to Geri Wang, president, ABC Sales, and Catherine Sullivan, senior vice president, ABC News Sales, who have been incredible supporters and advocates for Fusion from the beginning,” said Ferrari.Mark Olsen is the new vice president for Fusion Sales. For the last 13 years he has been part of the ABC Sales team, working successfully across SOAPNet, Daytime, Latenight, News and Primetime.Noreen Iqbal is the director of Planning and Pricing at Fusion. She has had extensive experience with ABC and SOAPnet, working in both Sales and Pricing & Planning over the last 10 years. Jay Williams is the account executive for Fusion Sales. Williams has developed deep relationships with important advertising agencies and been an integral part of the team executing ABC Unified, the network’s strategy to give advertisers one-stop-shopping for every screen, from on air to online.José Castaneda is the account executive for Fusion Sales. He joins ABC and the Fusion team from Estrella TV, where he was an account executive for the Spanish-language television network. He worked on a wide range of client accounts, including Nissan, Lowe’s, AutoZone, Unilever and Sears-Kmart.