La Guerra De Los Sexos in DR

The Dominican version of La Guerra De Los Sexos, a Cisneros Media format, debuts Sunday, February 23 from 7 to 9pm on Telesistemas Canal 11 in Dominican Republica. This edition is produced by Vistalux International owned by Daniel Sarcos and Alton River owned by Carlos Cerutti.

The successful variety program that was among the audience leaders in the region for more than 10 years, returns as a modern and renovated variety show. The new version, made in the 007 Media studios in Santo Domingo, is hosted by Daniel Sarcos and Lizbeth Santos.

The program will have the traditional games of the original version as well as new challenges custom-made for the main sponsors. “The show has an innovative interactive marketing dynamics that raise the efficiency and the scope of our advertisers´ investment,” comments Cerutti from Alton River, partner of Sarcos in the project.

He explains that the audience can actively participate in games on social networks and participate in contests to be part of the programs and enjoy, not only as an audience but as one of the joker warriors.