ENGLISH
NBCUniversal: Our audience asked us for more and Telemundo listened leading the way
May 14, 2019
Maribel Ramos-Weiner
Cesar Conde Upfront
From Telemundo´s upfront in New York, César Conde, Chairman of NBCUniversal Telemundo Enterprises and NBCUniversal International Group reviewed the progress and success they have reached since last year´s Upfront, as well as three key points:
The first “Telemundo promises, Telemundo delivers”, betting on investment, obtaining results, taking risks, innovating and not settling. He highlighted that the coverage of the World Cup in Brazil, the success of Exatlón, Betty en NY, the reality show La Voz, and the launch of the #1 program in the US at 10pm, La Reina del Sur, drove them to “close that gap with our competitos and we became the #1 network for second consecutive year, and have made progress in Total Day”.
“We are taking a new step for the biggest and best reality, scripted, news, and sports content in our industry”.
The second key point is that Hispanics are no longer just a demographic figure, since they are trendsetters and generate social, cultural, digital and economic impact. He explains how, thanks to Hispanic, almost 60 million people have transformed every aspect of mainstream culture. “In other words, the future of your business, the future of your clients and the future of our country is directly linked with Hispanics´success”.
The third point is that although Hispanics are every where, you can´t reach them just any way. “Only NBCUniversal and Telemundo can efficiently connect with this growing and influencing audience through genres, culture, and languages. We are the only network that offers premium original content by Hispanics for Hispanics in the US, and we do it across all the platforms at large scale, reaching today the greatest amount of Hispanics online in the US.”