Alberto Esparza de Meta
On the last day of Social Media Week, Alberto Esparza, head of agencies at Meta, gave a conference about how to do marketing from this platform, highlighting the relevance that Artificial Intelligence has in the creation of campaigns and as a boost for content creators to connect in a relevant way with their audiences.“An important sales and business season is coming for large companies and creators, especially for social platforms, and we wanted to share a little of what we know about consumer behavior during sales happening at the end of the year and the value that Artificial Intelligence has today, in which Meta has invested a lot and will continue to be our priority so our products and applications can continue to help businesses to grow, evolve, and transform properly, with a greater confidence that what they are putting into their investments is the most assertive,” he explained. During his presentation, he referred to the role of AI in Meta applications: Facebook, Instagram, and WhatsApp, and the power that messaging has today to shorten purchase flows where conversational commerce is crucial. “But AI also falls into the development of this messaging technology, mainly WhatsApp.”
