For Bruno Martínez, Sales Marketing & Sponsorships Director at Discovery Networks Latin America/US Hispanic, the establishment of the Discovery Atlas (DAtlas) award is directly connected to the companys DNA. This year it will acknowledge -together with the Festival of Media Global- the best Latin American campaigns regarding sustainability and social responsibility. “The idea about branded content campaigns is to create value. Advertisers that commit with these causes are generating value. We connect the DNA of the companies that are doing something for the world, the Discoverys DNA and the experience of the Festival Of Media, and all the pieces are align” he said. For Martínez, “brands committed to sustainability and social responsibility are the future because they create value for audiences and consumers.” In this first edition only Latin American entries will be received, and they only can submit entries until March 11. They will be evaluated by a very diverse jury representing regions but also globally. Regarding the work that Discovery Networks is doing, Maríinez aims at cooperation getting increasingly closer to different departments to develop projects. “In Discovery we already conceptualized from a holistic perspective, I dont see distance between platforms. The fact is that a powerful story must be developed and it must cross and browse through all platforms. Without a good story line, no matter how much technology is used, good ideas remain to be essential” he added.
