Chad Bendall de Snapchat
Snapchat and IMS have collaborated for the past two years to bring the digital platform’s advertising formats to Latin America. Chad Bendall, Director of Commercial partnerships at Snapchat, spoke during the IMS Executive Program about the growth this alliance has spurred. “IMS combines knowledge of the local market with creative excellence. We couldn’t have asked for a better partner in the region. At the end of 2017, Snapchat expanded its relationship with IMS to include Spain and Italy. Initial results are extremely positive and we’re excited to see where this partnership will lead us in the future,” he said. Bendall added that they are really excited about Snapchat’s participation in Silicon Valley’s Singularity University. “IMS invited some of the most innovative brands in Latin America, and combined with a curriculum designed to promote exponential thinking, we couldn’t have hoped for a better environment to talk about Snapchat. Being here allows us to connect with these leaders in innovative technology face to face.” The executive said that in Latin America, Snapchat reaches 13 million people through its advertising campaigns every week. Many of them use only Snapchat. For example, in Brazil, according to App Anni, 40 percent are solely snapchatters who don’t use YouTube at any time of day or night. “The new snapchatters worldwide use Android and we have been working for a year to completely rewrite our app for that system. We know it will be very important for all our users in Latin America,” Bendall said.
