Retargetly Caracol Tv
Retargetly has announced an agreement with Caracol TV for the development of its data and audiences ecosystem. Caracol TV will now be able to distribute its audiences across more than 10 startup platforms, reaching practically all its potential clients and agencies of the region with an offer of precise, scalable data, while guaranteeing the protection of its audiences’ data at all times. Caracol TV is a channel with the greatest number of unique multiplatform visitors in Colombia. It also has 11 websites featuring such categories as entertainment, sports, news, podcast, culture and e-sports. With a monthly average of some 40 million unique users and 130 million pages viewed, it has become one of the most important of all the digital media in the country. “Caracol TV has worked in recent years to organize its products’ ecosystem for the purpose of maintaining a captive audience with innovative and very different ideas for the online advertising industry – which makes it a perfect match for Retargetly, whose goal is to accompany the leading companies of the Open Web in developing ecosystems of data and audiences through its technology, connections and experience,” said JuanMa Torres, head of Publishers Development at Retargetly.“We’re really happy about being able to distribute our audiences through Retargetly, and in that way reach a greater number of clients in different regions. He have some pretty interesting segments for advertisers in different markets, and we’re sure that with this alliance we’ll be able to offer them options better suited to their needs,” said Dayan Paola Peña Mendez, programmatic coordinator of Caracol TV.This alliance provides brands and agencies with an offer of precise, scalable data, guaranteeing the protection of their audiences’ data at all times and just one place.
