Peter Blacker, VP ejecutivo de Medios Digitales y Negocios Emergentes de NBCUniversal Telemundo Enterprises
YouTube Spaces and Telemundo announced an alliance to take YouTube Pop-Up Space to Miami until Thursday July 28 to offer production resources to creatives in that city. For three days the event will bring together YouTube creators and Telemundo stars to generate original content. Using elements from novela scenes, they will make 3 to 5 minute videos with Telemundo talent.The guests include Sebastian Villalobos, Sandra Cires, Mario Ruiz, Gabriel Rossi and Alexandra Pomales, among others.YouTube Spaces are production facilities designed to help creators produce original content, learn to use new tools and collaborate with the YouTube creative community.There are nine YouTube spaces across the globe -including one in Brazil. YouTube Pop-up Spaces is a global initiative to support endemic content creator communities outside these markets and empower them with resources and opportunities to grow.Juanjo Durán, Head of Multicultural Content at YouTube, commented that they are thrilled to partner with Telemundo because “Telemundo is a true innovator that recognizes the value of engaging the YouTube community and has found new ways to collaborate with sought-after creators to delight their fans.”For his part, Peter E. Blacker, EVP of Digital Media and Emerging Business for NBCUniversal Telemundo Enterprises, added that “Collaborating with leading YouTube creators in this first-ever ‘YouTube Pop-Up Space Miami’ allows us to discover new twists on our beloved novela format.”
