U.S. HISPANIC
2014 FIFA World Cup Brazil Final Draw on Univision reaches 2.4 million Total Viewers
Maribel Ramos-Weiner| 10 de diciembre de 2013
The telecast delivered an average of 1.1 million Total Viewers and 562,000 Adults 18-49
Univisions broadcast of the World Cup draw Sorteo Final de la Copa Mundial de la FIFA Brasil 2014 (2014 FIFA World Cup Brazil Final Draw) live, simulcast on Univision Deportes Network (UDN), reached a combined 2.4 million Total Viewers who tuned into all or part of the broadcast. The telecast, which aired on Univision Network and UDN from 10:50am to 1pm on Friday, December 6, 2013, delivered an average of 1.1 million Total Viewers and 562,000 Adults 18-49, outperforming ESPN2s broadcast of the same event (11:30am to 1:41pm) which delivered an average of 489,000 Total Viewers and 396,000 Adults 18-49. In social media activity, the World Cup Draw on Univision Network was the No. 1 broadcast program of the day in terms of unique authors, regardless of language, beating The Grammy Nominations Concert Live! (CBS). Additionally, on the same day, the Univision Network was the No. 2 broadcast network of the day in terms of unique authors and Tweets, regardless of language, beating NBC, ABC and FOX (Source: SocialGuide).
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