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A+E Networks: 2022 was a great year after consolidating our multi-screen strategy
Miryana Márquez| 25 de noviembre de 2022
Eddi Ruiz A+E
Eddy Ruiz, president and general Manager, A+E Networks Latin America, said that 2022 was a great year for the company as they managed to consolidate the multi-screen strategy and the specific content for each one. “Our offer is unique.”
“Pay TV continues to be the best cost-effective entertainment option and although the audiences on open TV and pay TV have decreased, these have only migrated to other applications,” he stated.
Regarding Netflix’s announcement of an ad supported platform, he indicated that it is a natural step. Advertising is the main income in the market and these resources must be available and not only rely on subscriptions.
“Now the OTT world wants to insert advertising, we have spent 5 years trying to emulate that ecosystem and now they want to be like us because it’s the market’s reality, and subscription is not enough. We have a great competitive advantage regarding channels and content supply, and also in measurement technologies,” explained Ruiz.
Regarding the Upfront held in Mexico City, he expressed his joy after seeing clients and partners in person. “We had been in virtual communications for three years and we wanted to meet face to face with advertisers and talent, after the pandemic.”
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