U.S. HISPANIC
Albert Estrada of Olympusat: The content should be unique and special
17 de abril de 2012
Albert J. Estrada, VP of Marketing and Business Development, Olympusat
To be successful with a new channel, or with content dedicated to the Hispanic market of the US, it has to be unique, it has to be special and it has to be something thats not already being seen at the time. If you arrive, for example with a meet to product to the cable providers and satellite services of the US, theyll see you as something they already have. To be successful as a new channel, the secret is to have something totally different than what is found today in the market. And with that different entertainment, you reach different markets that havent yet been seen, like for example CubaPlay, which we have, is something really important to obtain the distribution in the US.
