Ricardo Deben AMC
“Mexico has boosted the growth of AMC in the region,” said Ricardo Debén, EVP and general director of AMC Networks International Latin America, after commenting that Mexico is the market in which they have done best in terms of audience. He stated that they have grown steadily, and when compared to 2014, when AMC was launched, that it was in the 60th place, the latest data from January 2019, place them in the 12th position, “which is an important achievement,” he emphasized.
The reason of their success is related with programming devoted to the market, such as the El Gourmet feed that is specific for Mexico, and original production, like Maestros del Taco, that is the channel´s third most-watched program. “Maestros del Taco is an example that productions made in Mexico are very successful in the region,” pointed out Debén.
Additionally, AMC´s original productions, such as Fear of the Walking Dead, or the launch in 2018 of The Terror, have been a very positive answer from the Mexican audience.
Héctor Costa de AMCNI LatAm: The terror es la gran apuesta de AMC para 2018
