David Hanono BBC
After closing their signals in the region, in 2017 BBC’s strategy was to place their products in different channels and platforms, in their prime-time schedules so they would be noticed, and they had very good results, reported David Hanono, general manager of Sales and Digital at BBC Worldwide.
“For 2018, the focus will change a bit and we will strive to grow in the US Hispanic market, as we did with Telemundo with the documentary on Lady Di. We are aiming at Univision, Telemundo, and other platform models that exist in US Hispanic”, announced Hanono.
Another strategy they are going to implement throughout this year is to bring to Latin America series from other territories, such as Russia, India, Japan, because those are contents that are currently being consumed, and did not have a place in the past.
“If the story is good, it doesn´t matter where it comes from, it travels and is seen. Additionally, all those contents are owned by us, we have all the rights and they are also made for digital platforms,” he ended.
