Antonio Briceño Bein Sports
beIN SPORTS announced a content licensing agreement with Azteca America. The licensing deal gives Azteca America the broadcast rights to the upcoming 2019/2020 LaLiga Smartbank soccer season. Azteca America will also gain access to additional high-quality sports content produced specifically for the US Hispanic audience. This comes on the heels of the successful joint sales partnership between Azteca America and beIN SPORTS.
“The entire Azteca America team has been an important partner to beIN SPORTS and has made great strides in our recent growth. We’re excited to forge this agreement and further the reach of the highly-popular LaLiga Smartbank matches this season among Azteca America viewers,” said Antonio Briceño, beIN SPORTS deputy managing director for the U.S. and Canada.
“We are extremely excited to be back in the business of live soccer by bringing our audience and advertisers the highly coveted La Liga Smartbank matches from our partners at beIN SPORTS. Our audience is passionate about fútbol and now Azteca America is providing greater access to world-class soccer,” said Craig A. Geller, EVP, HC2Network.
“For our agency and advertising partners, this announcement furthers our commitment of providing unprecedented marketing initiatives with the combined beIN SPORTS and Azteca America joint selling partnership,” Geller added.
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