“First Delivery” chronicles a foal's steadfast journey to reunite a lost keg of beer with its intended recipient.
Back on a stage as synonymous with the brand as its iconic horses, Budweiser is returning to the Super Bowl with the famous Clydesdale hitch. For the first time in over a decade, this year’s spot, titled “First Delivery,” features a Clydesdale foal as the star, depicting a story of resilience and dedication. “First Delivery” illustrates Budweiser’s commitment to always deliver for its fans and brings to life the brand’s iconic tagline, “This Bud’s For You,” which celebrates the grit and determination that make up the American spirit.
“Budweiser’s Super Bowl legacy is an important part of our brand history, and through the decades, we’ve secured a place in the hearts of millions of fans with our unforgettable characters, quotable one-liners and heartfelt commercials,” said Kristina Punwani, Head of Marketing at Budweiser USA. “With the help of our beloved Clydesdales and a determined foal, this year’s commercial captures our commitment to deliver for consumers since 1876 and toasts to those who put in the hard work it takes to achieve their own goals, despite any obstacles along the way.”
Helmed by Academy Award-nominated director Henry Alex Rubin and conceived by FCB New York, “First Delivery” chronicles a foal’s steadfast journey to reunite a lost keg of beer with its intended recipient.
“First Delivery” is the 47th Super Bowl spot featuring the Budweiser Clydesdales, who have stood as a symbol of Anheuser-Busch’s tradition and heritage since 1933. To celebrate their return to the game and this milestone event in sports and culture, the Budweiser Clydesdales will be in New Orleans the week leading up to Super Bowl LIX, celebrating with locals and visitors alike in the community.
The spot is now available to view nationally on Budweiser’s social and digital channels and will be airing on Super Bowl Sunday in select markets.
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