U.S. HISPANIC
Canal SUR celebrates more than 20 years with programming that has evolved from news to more entertainment-focused content
2 de octubre de 2012
Rodolfo Luisis, VP of Canal SUR
Canal SUR, with 20 years under its belt, and with the celebration of a new anniversary, will also see changes on its screen.PRODU spoke with Rodolfo Luisis, VP of Canal SUR, who mentioned some of the changes that will begin to be seen on the screen during the last third of the year. Luisis indicated that because of the evolving market, now that almost all TV operators are offering Latino packages, and that each country is being represented in many of the ethnic networks in the market, SUR has proposed an evolution of its screen. We had to evolve SUR to what we now call the new SUR, in which were concentrating on selecting the best productions in Latin America he emphasized. Canal SUR now wont be focused on news but high-quality entertainment. Were going to add two new novelas. One is El Encantador from Colombia and the other is the Brazilian novela Paraíso Tropical. Were also going to air entertainment miniseries and programs from different countries and regions. SURs new phase will also incorporate a digital platform. They are working on the launch of the SUR app, which will allow subscribers to access content from all SUR channels (SUR Perú, México TV, TV Venezuela and SUR) from their mobile phones. Well offer live programming, catch-up TV and more content VOD he finalized.
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