U.S. HISPANIC
Carmen Larios was appointed SVP and Head of Content for A&E and Lifetime in LatAm
Maribel Ramos-Weiner| 27 de noviembre de 2018
Carmen Larios
A+E Networks Latin America appointed Carmen Larios Senior VP and Head of Content for the brands A&E and Lifetime in the region, as part of their strategy to strengthen content at the multi-platform level.
Larios will assume on November 26 and will have the responsibility of developing, implementing and supervising the content strategy at a multimedia level for the brands A&E and Lifetime, as well as leading linear and non-linear programming, production in all its formats, on-air promotion and the acquisition of editorial and video content, and she will manage internal communication and workflows to align all the resources with the portfolio’s global strategy.
“One of my priorities is to have the best team of executives in the industry to face the growing challenges of this competitive market. I feel very privileged to join Carmen Larios’ team. She has solid experience and a prestigious career path,” said Eddy Ruiz, President and General Manager of A+E Networks Latin America.
Larios has more than 20 years of experience in programming and production. For more than 10 consecutive years, she was Senior VP of Content Strategy at National Geographic Partners. In the past, she served in several programming and acquisitions roles for Discovery Latin America Networks.
“I am very proud to accept this opportunity which allows me to capitalize my experience and passion for this industry in order to lead
the brands A&E and Lifetime to success, together with the team,” added Larios.
