Ana Crandell Christine E Andrew Russo Holladay Panelist
“As an industry we need to take the merely scientific data to the creative process. Create data that translates into actions,” comments Ana Crandell, director of the Accounts Group at OMD Multicultural as a reflection of what must be done to effectively use data in the advertising process.
Crandell was one of the panelists of the event held by CNN en Español and Portada in the EAST Miami Hotel in Brickell Centre. The breakfast-conference is part of the CNNE´s Upfront which began in Los Angeles, then was held in New York and ended in Miami.
The panel titled “How Data and Content continue Energizing the Changing World of Advertising” was chaired by Guillermo Arduino, presenter of CNN and correspondent of Encuentro for CNN en Español. The participants were Crandell; Christine Esteve, VP, E-Commerce at Carnival Cruise Lines; Andrew Russo, VP Data Science at Starmark and Seth Holladay, VP Digital Research and Analytics at CNN.
Holladay from CNN highlighted that it is necessary to create a culture of use of data and analytics in organizations and create a solid foundation regarding its use for it to be effective.
Russo, for his part, mentioned that data and analytics, together with instinct, can create very good results for brands.
Izzy González, Cross Platforms Sales director for the US at CNN en Español, presented a video with the summary of the 2019 Upfront offer,
while Cynthia, SVP and general manager of CNN en Español and of Hispanic Strategy for CNN US, spoke about the Ser Humano Project and showed a promo of the initiative.
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