U.S. HISPANIC
Comcast Cable: Were constantly evaluating new programming for the Hispanic market
8 de noviembre de 2012
Filemón López, senior VP of Strategic Operations at Comcast Cable
Comcast is constantly deciding on new programming for the Hispanic market. Filemón López, senior VP of Strategic Operations at Comcast Cable, explained to PRODU that the intention of the company is to pick the best offers and packages for that community. López emphasized the Internet Essentials initiative, which throughout its first year connected 100,000 families (and almost 400,000 Americans) with the program. Internet Essentials offers three things: speedy Internet, the opportunity to buy a computer for $150 and entertainment for families. The executive also mentioned the Spanish-language calling center that has been in Miramar for more than a year.”This center takes all the Spanish-language calls for sales and customer service. We receive about 200,000 calls per month and we have 300 people working there. Weve been very happy with its performance he expressed.
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