U.S. HISPANIC
Discovery U.S. Hispanic networks announce 2014-2015 Upfront slate
Maribel Ramos-Weiner| 13 de mayo de 2014
Iván Bargueiras, general manager, Discovery U.S. Hispanics networks.
Discovery U.S. Hispanic unveiled this Tuesday May 13th its networks 2014-2015 Upfront slate. Based on results from its audience research study, Discovery en Español is enhancing its key thematic programming nights, including automotive and human adventure, focusing on ordinary people living extraordinary lives. The network is also introducing magic as part of its Enigma lineup and highlighting its recently developed docureality Texas trocas to showcase content that inspires Hispanics to realize their own potential. Discovery Familia will offer new shows addressing the things that matter most to Latinas, from parenting to health, cooking and beauty.Our U.S. Hispanic networks provide advertisers with the opportunity to participate in a broad range of contextually relevant environments that uniquely differentiates the Discovery brand and truly engages the Hispanic community. Discovery en Español and Discovery Familia are bringing an exciting programming slate that combines our high-quality content with surprising stories and edgy characters, said Iván Bargueiras, general manager, Discovery U.S. Hispanics networks. Under the theme feel closer, Discovery en Español is highlighting its Upfront programming lineup. As part of Lunes de Motores the channel announced the premiere of Cromo clandestine, the recently developed docu-realities Texas Trocas and Taller de Vaca (produced with High Noon Latino in Mexico), and new seasons of El Dúo Mecánico.The network presented new seasons of Supervivencia al Desnudo and the premiere of Al Límite and Sálvate si Puedes.To address another of its viewers key passions, natural history, the channel announced the series Islas mortales con Dave Salmoni and Sobrevivir. Finally, Mago pop will bring magic to the networks Enigma thematic night, which will also include new seasons of Unexplained files (Lo inexplicable).Discovery Familia will focus on broader aspects of Hispanic womens lives, ranging from sensitive health topics in new series such as Soy Muy Joven Para Esto to shows based on beauty such as Desafío Fashionista, Volver a Empezar and ¡No Te Lo Pongas!.To address parenting, one of the networks key genres, the channel will premiere Sobreprotegidos and enhance its home programming with a new season of its successful show Vívala o Véndala. The channel is also introducing new seasons of Cake Boss and El Desafío de Buddy, which reflect its holistic approach to showcase a look at a family business and inspiring success story.
Diario de Hoy
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