U.S. HISPANIC
Discovery US Hispanic announced its Upfront slate for 2016-2017
Maribel Ramos-Weiner| 17 de mayo de 2016
Acero Sagrado, one of Discovery en Español´s new series
Discovery US Hispanic Upfront slate for 2016-2017, will expand on popular genres such as adventure and motors for Discovery en Español as well as home and family on the female-focused Discovery Familia. The network arrives to this year’s Upfront season with a strong performing first quarter as it says on the press release. Discovery en Español not only continued to be the #1 Spanish language cable network in late prime time among persons and women 18-49; the network was also the #1 non-fiction Spanish pay-TV network among persons 18-49, according to Nielsen. Discovery en Español and Discovery Familia offer the best in class non-fiction content to Spanish-speaking consumers, said Allan Navarrete, general manager of Discovery US Hispanic. Discovery en Español will mantain the thematic nights such as automotive and human adventure with the new series Acero Sagrado (Sacred Steel), Tarzán Americano (American Tarzan) and El Último Ninja (The Last Ninja), among others. On the other hand, Discovery Familia will also present new productions from some of its key genres such as home and family. New programs include Pequeña Gran Casa (Project Playhouse), Decorar Sin Gastar (Hidden Money Makeover) and Conoce a Los Putmans (Meet the Putmans).Our programming nurtures interests and passions that are relevant to Latinos and that no one else is tending to in the Spanish-language pay-TV industry. We are proud to once again bring to advertisers a differentiated and high quality Upfront slate, which will satisfy and inspire our audience, commented Navarrete.
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