Víctor Parada, VP of Advertising Sales of Discovery US Hispanic
Discovery US Hispanic has revealed that Curiosity will be the theme of this years Upfront which will showcase its programming for the 2012 to 2013 season. The event will take place May 15 at 3pm at the TimesCenter in New York City. Aside from announcing the upcoming seasons programming, the Upfront will also address how the networks content draws large audiences and provides advertisers opportunities and synergies available across Discoverys full portfolio of networks.