U.S. HISPANIC
Domingo de Gigantes makes it easy for advertisers to make 360º strategies
Maribel Ramos-Weiner| 18 de junio de 2021
Domingo de Gigantes de CNNE
At CNNE’s virtual Upfront, the Domingo de Gigantes block was announced as the centerpiece of a 360-degree advertising sales strategy.
“I wanted to create a very easy way for advertisers to see that we are adding audiences. Advertisers are looking for audiences where they are and our audience is in different places, and when you put it together it is a large audience. Now for the first time, we are in 22 million households in the US The idea was to try to create an easy plan so advertisers can see how to do a real 360º strategy when you can really apply the concepts across multiple platforms. That’s where I wanted to be very didactic with the salespeople and clients,” said Cynthia Hudson, Senior VP and General Manager of CNN en Español and Hispanic Strategy for CNN / USA.
She indicated that it is an opportunity that has already been offered many times by other spaces of CNN, but the idea was to bring it all together. Before something was done for TV, another for digital, and another for social media. “It is to show them that they can put together all audiences through their ads,” she said.
