U.S. HISPANIC
EstrellaTV signs affiliation agreement with Pappas Telecasting in the Yuma, Arizona/El Centro, California market
Maribel Ramos-Weiner| 11 de noviembre de 2010
Liberman Broadcasting, Inc. (LBI Media) announced that its national Hispanic television network, EstrellaTV, has inked an affiliate deal with Pappas Telecasting Companies in the Yuma, Arizona/El Centro, California market. Effective immediately, EstrellaTV will broadcast its programming line-up on KSWT-TV, Channel 13.3.Yuma/El Centro is the 36th largest U.S. Hispanic TV market, representing 64,350 Hispanic TV households. Now present in 36 markets nationwide, EstrellaTV reaches approximately 77 percent of U.S. Hispanic households and increased its affiliate count to 27. EstrellaTV already has a presence in Arizona through an affiliate agreement with Belo Corp.’s KTTU-TV in Tucson, and in California through two owned-and-operated stations and six California-market affiliate deals.“EstrellaTV continues to capture the attention of Hispanic audiences, advertisers, and affiliates nationwide. Our ongoing success has allowed us to form partnerships with leading broadcasters such as Pappas Telecasting in the Yuma/El Centro region,” said Lenard Liberman, Chief Executive Officer and President of LBI Media.
