NATPE Global had 1,766 delegates, of these attendees, 750 registered as buyers
Claire Macdonald, Executive Director of NATPE Global, and Mary Maddever, Executive VP of Realscreen and Executive Content Director of Natpe, revealed the final attendance figures for the combined Natpe Global and Realscreen Summit event.
Both events recorded a total of 2,426 attendees, with around 600 people attending both markets.
Specifically, NATPE Global had 1,766 delegates, an 18% increase from the previous year. Of these attendees, 750 registered as buyers. A total of 55 countries were represented.
Realscreen Summit reported 1,244 delegates, reflecting a 15% increase from the previous year. Attendees came from 28 different countries: 78% from North America and 16% from Europe/UK.
“The consensus was unanimous that the co-location of events was a great success. Delegates, partners, and sponsors highlighted the value of making new connections and meeting people they don’t see at other events,” said Macdonald.
“The combination of Realscreen Summit and NATPE Global audiences brought new energy; there was great enthusiasm for the caliber of executives present and the inclusion of new partners, such as brands and media agencies, in the agenda. There was feedback that the atmosphere was more positive than at other industry gatherings, and we also heard that the speakers, the focus on business models, and the depth of sessions—with meaningful discussions and information exchange—were superior,” added Maddever.