The new edition of the Florida Media Market (FMM), running from January 30 to February 2 in Miami Beach, comes with new outlooks, assures Maritza Guimet, founder and CEO.In 2013, we return with a lot more force. We have associated ourselves with George Leciere, with the Sechuan Festival and a new competition known as Format Day, in which filmmakers register by sending their written formats. We then put them on the FMM platform so that the executives can decide on projects to develop Guimet told PRODU. The executive explained that since 2009, they had been in conversations with Rick Feldman, a former key-player in Natpe, about holding FMM right after Natpe in Miami Beach, since the events arent competitors but can actually benefit each other as far as attendees. Another new aspect of the FMM is the calling on female production houses so that they are present at the event to support the production of high quality programs geared toward women. Guimet, who also works for Olympusat buying programs, commented that she has noticed the few modern programs geared toward the female audience. Aside from FMM, Guimet has been working on two of her own projects: a documentary highlighting incurable diseases and a film based on a part of her life when she was dating a prince of Saudi Arabia.
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