U.S. HISPANIC Versión en español
Free Spanish-Language Financial News Streaming Channel Negocios TV Expands to the Americas from Miami
Maribel Ramos-Weiner| 11 de abril de 2025
Víctor Hugo Rodríguez, co-founder of Negocios TV Americas: "Our goal is to maintain the quality of financial news seen on Bloomberg and CNBC, but in Spanish."
Venezuelan finance expert Víctor Hugo Rodríguez, often called the “Spanish Jim Cramer” and former host of Factores Económicos on Vme in the U.S., is leading Negocios TV’s expansion into the Americas. With 28 years of experience in financial management, sales, marketing, and business development, Rodríguez is set to drive the channel’s growth.
Negocios TV was founded four years ago in Spain by journalist and entrepreneur José Antonio Vizner, known for his impact on business media.
A SPANISH-LANGUAGE GLOBAL FINANCIAL CHANNEL
Vizner emphasizes that Negocios TV is not just a Spanish outlet but a truly Spanish-language media brand. “We want people to know that we’re not just a Spanish channel—we are a Spanish-language channel with a mission to serve all Spanish speakers worldwide,” he says. “With Víctor Rodríguez in Miami, we believe we’ll create the financial news product that Spanish-speaking audiences in the U.S., Mexico, Chile, Argentina, and beyond truly want.”
He clarifies that the initiative is more about financial education than commercial goals: “The Hispanic world has lacked a financial news outlet tailored for them. We aim to promote financial literacy, which is crucial across Spanish-speaking communities.”
José Antonio Vizner, founder of Negocios TV
Currently, Negocios TV has over 120 advertisers, including major international companies and clients from Spain, Mexico, and the U.S., with expectations of significant growth in the coming months.
Research by Negocios TV found that Spanish-speaking audiences engage with financial content via innovative digital formats. The channel’s strategy has enabled it to connect with global audiences, free from editorial biases. It specializes in real-time coverage of monetary policies, economic strategies, inflation, growth, and geopolitical trends. “In an era of overwhelming information, we provide clear, precise analysis, making us a go-to source for the Hispanic community,” states the channel’s presentation.
NEGOCIOS TV AMERICAS
Negocios TV currently reaches 20 million viewers worldwide, with 15 million daily viewers on YouTube. The channel has a small paid subscriber base of about 1,300.
“In February, we had more YouTube viewers than FOX Business and Bloomberg, and for the first time, even more than CNN, with 151 million views in a single month,” Vizner notes.
In February, Negocios TV had more views than CNN for the first time, around 151 million
The channel broadcasts over 12 hours daily, but with Rodríguez’s leadership in the Americas, programming is expected to increase to 20 hours per day. Rodríguez already hosts a daily segment from 4 to 5pm (ET).
“Víctor Hugo is essential to this expansion—he is our voice in the Americas. We currently operate on Central European Time, from 7am to 11pm, but we aim to add three to five hours of content from the Americas,” says Vizner.
The first hour of American-focused content has already launched, featuring market-opening coverage. Rodríguez also plans to broadcast from the New York Stock Exchange trading floor, expanding beyond Miami.
“Our goal is to maintain the quality of financial news seen on Bloomberg and CNBC, but in Spanish. This ensures that Spanish speakers—whether they also speak English or not—can access high-quality analysis on geopolitical events, monetary policies, economic growth, and inflation, which impact everyone from individuals to portfolio managers,” explains Rodríguez.
Negocios TV is already available on platforms like Samsung, Movistar+, and Orange in Spain and Distro TV in the U.S. The next step is expanding regional distribution across the Americas by mid-year, when the full programming lineup is in place.
