U.S. HISPANIC
Fremantle: The demand for cans has increased
Maribel Ramos-Weiner| 4 de junio de 2020
Sheila Aguirre de Fremantle
Despite the impact of COVID-19 on distribution, with some clients placing their purchase decision on suspense, “others anticipated that the situation would take time to be resolved and continued working with us. Despite many uncertainties, the demand of cans has increased and we are on our way to a stellar year,” expressed Sheila Aguirre, EVP Distribution for Latin America and International at Fremantle.
She mentioned that on all the platforms and markets, the audience has increased. “As productions stopped, platforms adjusted the programming schedules to the interruptions and, as a result, the sales of cans increased,” expressed Aguirre.
Aguirre explained that they have continued expanding the library. “This has always been key for our business in course. Even if we continue expanding, we have also found a great opportunity for the catalog content,” she added.
Regarding the work dynamic, Aguirre recalled that Fremantle LatAm has been a satellite office since 2002, therefore, in this sense, they have always worked independently and remotely from their headquarters in the United Kingdom. Through the use of new communication technologies, they have managed to continue discussing their content successfully, present new programs, offer screenings to clients, and close numerous sales.
“The greatest challenge for me has been not being able to sit with a client and have a good conversation. With the years, I have established relations with our clients and truly enjoy sitting down with them for a cup of coffee and having a good exchange. Technology has allowed us to continue doing business, but it has taken away the personal touch,” she ended.
Contactos
Diario de Hoy
Noticias relacionadas (24)
30 de marzo de 2018
FremantleMedia will present the dating show Secret Admirer in MipTV
5 de enero de 2018
FremantleMedia: Focused on consolidating fiction and factual catalog
24 de noviembre de 2017
FremantleMedia: We are looking for people we like to work with and who treat us well
4 de agosto de 2017
FremantleMedia International appointed Katrina Neylon as EVP of Global Content
27 de julio de 2017
FremantleMedia: We are offering our fiction catalogue once again
20 de julio de 2017
Coty Cagliolo promoted to managing director of FremantleMedia Mexico
6 de octubre de 2016
FremantleMedia: We are watching with interest the rebirth of classic game shows
30 de abril de 2020
18 de febrero de 2020
14 de enero de 2020
17 de noviembre de 2019
5 de noviembre de 2019
17 de octubre de 2019
23 de agosto de 2019
Fremantle: The technology we use gives 100 Latinos Dijeron international quality
17 de enero de 2019
FremantleMedia Mexico: This week we start shooting 100 Latinos Dijeron
7 de agosto de 2018
26 de julio de 2018
Jennifer Mullin appointed Chief Executive Officer of FremantleMedia
19 de julio de 2016
8 de julio de 2016
FremantleMedia: Shooting the pilot of Web Therapy in Buenos Aires