Fusion announces several key brands as launch partners
Fusion the news, pop culture and satire network from ABC and Univision announced that several of America’s most recognized brands have signed on as launch partners.Allstate, AT&T, Darden, Disney Parks, Johnson & Johnson Consumer, Kay Jewelers, Rayovac division of Spectrum Brands, Samsung, and Toyota are among the advertisers partnering with Fusion, which launched in millions of homes nationwide on Monday, October 28. Fusion is going to provide quality content that is relevant for a young, digital, and diverse America. We are delighted that several of America’s most recognized brands have identified Fusions programming as a unique opportunity to reach one of the fastest growing audiences in the country, said Catherine Sullivan, senior vice president of Sales for ABC News and Fusion. “Hispanic millennial consumers are hungry for content that’s not only engaging, but also contextually and culturally relevant to them on every screen. We believe Fusion is an innovative new way to reach this consumer,” said Lia Silkworth, EVP, managing director, Tapestry. Tapestry, a division of SMG Multicultural, specializes in connecting brands with emerging market consumers in the United States.
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