Guillermo Sierra
HITN has launched a full-scale effort to provide Hispanic families with information, resources and services that may help them navigate through the COVID-19 global pandemic.
These efforts are led by HITN’s health and wellness brand, Vida y Salud, and include information on its website, daily television block, newsletters and social media accounts. In addition, HITN Television is broadcasting special messages and public service announcements throughout its programming.
“The most useful and practical thing that we can do as a multimedia company is to raise awareness and provide content and services that help keep our audience and their families safe, informed and even entertained in these difficult times of uncertainty and fear,” mentioned Guillermo Sierra, Head of Television and Digital Services at HITN.
The first part of the campaign is the adoption of the #YoMeQuedoEnCasa campaign. To maintain viewers informed about the progression of the emergency, HITN has partnered with The Health Channel (a South Florida PBS service) to produce daily news briefs that are broadcast at the top of the hour, every hour, during primetime. The reports called “Coronavirus en Tiempo Real” (Coronavirus in real-time), are also shared with national Hispanic cable networks Vme and Mexicanal, and through several digital outlets.
“HITN has activated all of its digital properties to provide information and guidance during these critical times. Our high levels of reach and position are allowing us to connect with the audience in an active and meaningful way,” said Maximiliano Vaccaro, VP of Digital Services for HITN.
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