U.S. HISPANIC
INTI Network unveiled its new on-air brand design
Maribel Ramos-Weiner| 15 de octubre de 2013
The rebranding was the result of a creative collaboration between Totuma communications + design, represented by iartists, and INTI Network's Content Director María Kowalski
INTI Network unveiled its new on-air brand design on October 12, 2013. The wellness networks rebranding was the result of a creative collaboration between Miami-based Totuma communications + design, represented by iartists, and INTI Network’s Content Director María Kowalski, who has a background in marketing and communication.Totuma has been an ideal collaborator on INTI Networks rebranding, bringing our vision for all that the network is to fruition through beautiful imagery and design that also incorporates our Latino focus. Danixa Díaz, executive producer at iartists and a very good matchmaker, introduced us to Totuma, recognizing the studios Latino background and experience in the Hispanic market, as well as their branding and design skills, made them an ideal fit for INTI Networks rebranding. The end result is a stunning rebranding package that communicates INTI Networks value to viewers everywhere, said Kowalski.Leveraging INTI, the Incas word for sun, Totumas design team placed the newly designed logo in the center of the screen, equating it to the sun as the source from which all life originates. The sun is the original deity, the source of all life and occupies the center stage of our sky, explained Hubert Reinfeld, creative director for Totuma. From this central position the logo as the sun — opens and closes with a zoom like a window to invite us on a voyage of discovery through INTI’s universe. To enhance the networks different programming dayparts, Totuma applied the same design elements and principles to six different skins representing the overall character or theme of that time period.The skins signify a change in the content focus and add variety to the networks look while still maintaining a consistency in the brands on-air imagery.
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