U.S. HISPANIC Versión en español
Javier Pons of Telemundo Studios: “Broadcast TV is the Biggest Engine for Spanish-Language Scripted Content Right Now”
Maribel Ramos-Weiner| 31 de enero de 2025
Javier Pons Tubio, EVP of Telemundo Studios
Broadcast TV is experiencing a golden age, according to Javier Pons Tubio, Executive VP of Telemundo Studios, who affirms that this medium, once considered “dead,” has become one of the biggest engines driving Spanish-language scripted content today.
“Broadcast TV, both Telemundo and other networks across Latin America, are the ones pushing these kinds of content,” Pons emphasized.
THE BEST TIME TO PRODUCE
Pons highlighted that this is “the best moment in history for a producer to create series, to innovate, to produce, and to strike deals. I can’t recall a better time in my entire career, which spans many years. Why? If we look at the market from a broader perspective, in the past 10 years, we’ve grown by more than 50%. We now have multiple distribution windows, whereas before we had very few. We can offer our clients, audiences, and the networks that buy our content far more stories because we’re giving our creatives the chance to tell them.”
EXPANDED FOCUS
Pons revealed that their 2025 pipeline is already set, including the super series La Jefa, the U.S. Hispanic adaptation of the global Spanish hit Velvet, and the year-ending spin-off El Señor de los Cielos: Dinastía Casillas.
“Speaking of other collaborations, we’re working with Netflix, Disney, Amazon, MAX, and producing in Uruguay, Argentina, Colombia, Mexico, Miami, and Madrid.
Our focus has expanded because we’re part of the NBCUniversal-Comcast corporation. We have a platform like Peacock, and over the past year and a half, we’ve produced a fantastic series called 90 Minutes, set in Mexico, as well as part of a project called Council, which is still in its embryonic stage,” he said.
Pons reaffirmed that Telemundo remains open to producing in Spanish, but is also willing to create in English when a story has the potential to resonate with the U.S. market, all while staying true to their core business.
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