U.S. HISPANIC
Jenni Rivera and mun2 sign long-term cross-platform production deal
Maribel Ramos-Weiner| 10 de noviembre de 2011
mun2 has signed a long-term, cross-platform production deal with Jenni Rivera. The agreement includes the return of Rivera’s trend-setting reality series I Love Jenni, as executive producer of the series and the development of an untitled new project for her daughter Chiquis. Chiquis starred in the networks top rated 2010 original series Jenni Rivera Presents: Chiquis & Raq-C.The production deal raises the networks’ most successful and most watched original program to a new level, making Rivera one of the premier properties for the network. I Love Jenni remains one of the networks most watched shows having reached an unduplicated audience of nearly 3.5 million total persons in its entire 2011 run, according to Nielsen. The series garnered over 660k streams on {mun2.tv}, with the most impressions for an original series in the sites history. The series was also the highest video on demand (VOD) offering by the network, with close to half a million views to date.”Jenni represents the vision of mun2 cross-cultural, bilingual, influential and embodying the uniquely American lifestyle of our viewers. We know her fans will share our excitement as she continues to influence, build and give back to music and the Latino community,” declared Diana Mogollón, general manager, mun2.I Love Jenni is set to start shooting this fall and will return to the channel in 2012. The show will be produced in association with Jenni Rivera Enterprises and is also executive produced by Pete Salgado. The show has returning sales commitments from top network sponsors Target, Toyota and T-Mobile, previous partners in mun2’s Rivera projects.
Diario de Hoy
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