JP Bommel, former Business Development VP in Entertainment for Reed Midem, has been appointed Managing Director and Chief Operating Officer (COO) at Natpe//Content First.Bommel, who will assume his new role in Natpe in September, has vast experience in global media and entertainment companies.”Over the last three years, Natpe has experienced a re-birth, and the response to our recent events is extremely gratifying. Industry leaders that represent diverse yet increasingly interdependent businesses realize the international benefit and relevance of participating with Natpe because they value our complete dedication to content. JP is highly qualified to serve Natpe and its members in the most effective ways possible”, said Rod Perth, president and CEO of Natpe, who will remain in his position until February 2016 and will supervise the transition towards the new leadership.