Herrera will be in charge of the Infomercial Sales Department on both a local and national level
Mega TV, the television entity of Spanish Broadcasting System, Inc. (SBS), has named Carlos Herrera Sales Manager in charge of the Infomercial Sales Department on both a local and national level.Infomercials are advertiser paid programs, approximately 15 or 30 minutes in length, aired on the station. Infomercials allow advertisers to showcase their respective products and/or services exclusively to audience. Given SBS state-of-the-art HD Broadcasting studios in Miami, in conjunction with the highly qualified technical and production staff, Mega TV is able to offer this unique in-house service to its advertisers.Born in Bogotá, Colombia, Herrera holds a Masters in International Business and graduated with a degree in Economics and Finance from the Universidad Externado de Colombia. He owned his own sales business until accepting a job in 1999 with AT&T in the U.S. In 2003 he became the Sales Executive for América TeVe in Miami where he successfully developed a sales portfolio of US$18.0 million.I am very grateful to SBS and Mega TV for this professional opportunity and for recognizing my work in the Hispanic market. My efforts will be concentrated in developing and aggressively increasing our sales revenues for the network, Herrera commented. It gives us great pleasure to have him as part of our team. We are confident that Carlos, together with Mega TVs excellent sales team, will reach the set goals in a short time, adds Albert Rodríguez, CRO of Mega TV.
